Please note that due to the Veteran’s Day holiday, our November meeting will be held on 11/18/14 @ 5:30pm at the Wayside Inn!
“Making your Marketing Matter” – Transforming Marketing into a Valuable Contribution to Your Business’s Success
Do you feel like your marketing efforts are hit or miss?
Would you like to know if what you are doing is actually working?
If you answered yes to any of the above, you are not alone. Many business owners execute ad-hoc initiatives in order to hopefully increase the sales funnel. Without a specific objective and performance measurement indicators, they are typically a waste of company capital. We invite you to take the often very costly guesswork out of your marketing efforts. Get into the driver’s seat of your company’s marketing and start your journey with your destination in mind.
Miriam Christof is a Boston based marketing consultant, entrepreneur and specialist in metric-based B2B marketing strategy. She came to the United States in 2009 with 10 years of experience in international marketing and started JustJump Marketing 2011. Miriam has worked with clients as diverse as a European based enterprise data management company as well as Boston based financial services companies, retailers, builders and agencies. She is passionate about assisting her clients’ to meet their financial ROI with innovative marketing concepts. Miriam’s successful implementation of out-of the- box marketing strategies with her clients earned Just Jump the title of “Business of the Year 2013” by the Chamber of Commerce.
Miriam is a frequent speaker on marketing strategy, social media and marketing metrics. She is actively involved in the Boston business community, currently serving on the board of the non-profit Containers 2 Clinics. Miriam’s clients praise her open and direct communication style and her process driven approach to her work, which she partially attributes to the fact that both she and her business partner hail from Germany. Miriam graduated from the university of Bonn, Germany in 2001. She lives outside of Boston with her husband and two daughters.
We will also have a second speaker this evening: Catherine Coleman is Director of Development at Indian Hill Music, a regional music organization headquartered in Littleton. She will speak about Indian Hill’s range of musical offerings, including professional orchestral, jazz and chamber concerts, and their community music school that teaches 1,500 students annually of all ages and musical abilities. She will also share news about Indian Hill Music’s outreach programming, which is a central component of the organization’s mission to “give music generously when there is need.” Indian Hill serves 12,000 people every year.